Here’s an About Page that sucks
Johnson & Co LLP is a leading UK law firm which provides high-quality legal advice tailored to both businesses and individuals. We address the specific objectives of each client through our flair and technical expertise, and offer a personal service founded on a strong team ethic.
Our commitment to excellence is backed by a track record which dates back 300 years. We pay great attention to matching your requirements with the right skills, delivered cost-effectively and within the appropriate timescale.
Why should anyone care?
How is this different from any other law firm in the known universe?
HOW CAN WE MAKE A BUYING DECISION BASED ON THIS?
What if it read like this instead?
I never expected to be a lawyer– believe me. I was perfectly happy in a profession where people didn’t automatically hate me quite so much.
But then I needed to hire one. And that didn't go very well (I got tetchy, contracts were ripped, feet were stomped...). So I decided to re-train and become a lawyer myself.
I’d spent years in financial services hearing other people’s tales of woe about various lawyers, but my own exasperating escapade convinced me I could do better.
So Johnson & Co was born. First it was just me and my wife (she was the “Co”), and now we’re a six-strong team.
I know that “fairness” and “honesty” don’t often appear in the same sentence as “law firm”, but it’s our mission to change the profession by example. At Johnson & Co, we all believe that if you treat clients fairly and do things properly, they won’t mind the lack of solid oak desks or branded pens.
And who knows – if we succeed we might even be a bit less lonely at dinner parties and the school gates.